Education Events

Objective: Market four distinct education events through multiple landing pages, emails, and other digital media outlets for new student-facing event series designed to "give direction".

Result: Led a creative team with my concept to brand each event: GPS, Compass, Elevate, and Vista, an umbrella theme — Ascent. The concept was to also design the individual event identity to form together the larger family identity where each event's identity would incorporate a uniquely colored triangle into its first letter. Each arrow would point in a cardinal direction: NESW. The landing page design below is my concept for the look and feel of the Compass Events.